Our pricing, opened up
Here is what a $109 piece costs us.
Traditional jewellery retail runs a six to eight times markup — that is the number behind the mall-window discount that never quite makes sense. We run about 2.8×, we sell direct, and we are willing to print it.
Sibyl Necklace No.4
Moissanite · 3.8g S925
| Stone & setting labour | $23.85 | |
| Sterling silver | $9.23 | |
| Shipping, duties, packaging | $5.38 | |
| What we keep | $70.54 | |
| You pay | $109 | |
| The same piece at traditional retail markup | ≈ $269 | |
Cost figures are landed cost — the stone, the silver, the setting labour, the freight and the duty — for this specific piece. Card fees, returns, photography and the site itself come out of the last line.
Why we show this
Because the single most common question about moissanite is "what is the catch". Publishing the number is faster than answering it.
And because a markup you can see is a markup you can judge. If you decide $109 is too much for that breakdown, you should not buy it — and we would rather lose the sale than win it by hiding the arithmetic.